The game makers PopCap from Electronic Arts Inc. and Wooga GmbH are both allegedly pulling multiple games out of Google+. Among the games that will become unavailable are Monster World, Diamond Dash, and Bubble Island from Wooga GmbH, and Bejeweled Blitz from PopCap.
In the past, the two companies had entered into an agreement that they will be offering their games on Google’s social network. The offering could have helped Google+ bring more users to it, as well as kept them there longer. However, the search engine giant has not exactly achieved success with its social network, making it an unattractive partner for both PopCap and Wooga GmbH.
According to a recent study, Google+’s sheer number of users, which reached up to 100 million in April 2012, is not giving it the revenue it had initially hoped for. Users on Google+ do not interact or generate as much content as users on Facebook do. In fact, a study shows that 30% of users who make an initial post on the social network do not continue to make a succeeding one.
In addition, Google+ users spend only around four minutes per month on the social network whereas Facebook users on average spend about eight hours. At this rate, it is difficult to imagine how Google+ will ever catch up to Facebook, especially now that its partners are ditching it for other pursuits.
Having said that, PopCap and Wooga GmbH’s leaving is not necessarily good for their welfare. It only reinforces Facebook’s monopoly of offering games on a social network and allows it to demand a large piece of the game maker’s revenue.
At present, Facebook asks for a 30 percent price cut from game developers. Meanwhile, Google+ only insists on 5 percent. Of course, the game makers could have weighed things differently here and considered that it is better to have 70% revenue from Facebook, which earns, than 95% from Google+, which does not.