LG will try to focus its efforts on developing smartphones and phablets and put on hold the development of tablets that can contend with Apple’s widely-popular iPad. In particular, it will concentrate on its line of Android smartphones called Optimus. LG had previously held the number 3 spot in the list of top phone makers, but had been knocked off the spot by the Cupertino company last year.
Although it is giving attention to the Android-based Optimus, the company is not closing its doors on developing phones that carry Microsoft OS. LG also makes PCs based on this OS.
Early this year, LG launched the Optimus Pad LTE, its second tablet device. The specifications of the device was not half-bad, with its dual-core Qualcomm Snapdragon processor, 1280 x 768p IPS LCD display, a 2 MP front camera, an 8 MP rear camera, 32 GB of internal storage, and support for DLNA. However, the company didn’t achieve the level of success that it wanted in the industry whose value is expected to rise up to $78.7 billion this 2012.
The company was further discouraged by Microsoft’s recent launch of a Windows tablet called Surface. Surface is a convertible tablet that boasts of Windows 8 Operating System, a 128 GB SSD for storage, 4 GB of RAM, as well as an Intel Core i5 processor. According LG, the company is currently not working on a device that will compete head-on with that device, or with the other competitive tablet PCs, for that matter, like the Asus Transformer and the Samsung Galaxy Tab.
Meanwhile, LG’s smartphone sales are looking better than its tablet sales, especially with those devices that come with quad-core processors and High Definition 720p displays. The company had also just recently launched the LG Optimus 4X HD, which sports the Android 4.0 OS, NFC functionalities, a High Definition IPS display and a speedy quad-core processor. For the mid-range and low-end segment, it also has L Series phones on offer.