Samsung Protesters Promote “WAKE UP” Campaign Outside Apple Store, Only To Generate More Press For The Tech Giant

Samsung and Apple’s patent war has been going on for quite a while now, and the two companies have really been going at it, especially Samsung, when it comes to advertisement. Samsung has not been light-footed when it comes to attacking Apple whenever they can, and the iPhone has been a huge focus of their latest ad campaigns. Samsung has already spent millions of dollars in advertising, whether it’s against Apple or not, marketing their Galaxy devices, and continues to do so.

Today, Samsung hired a group of protestors to stand outside of an Apple store in Australia and relentlessly repeat their motto “Wake Up.” This wake up call is to Apple customers who are specifically looking to purchase iDevices, but other than that they really aren’t saying much. A timer is present with a countdown to the GSIII launch, and we’re not really sure if this group is planning to stay until the timer hits zero, or whether they will call it a day.

In my opinion, hiring a protesting group is money spent that probably should have gone to Samsung’s actual products. Is Samsung’s hardware as completely sound and perfected? No. Is TouchWiz an ICS launcher replacement that we just can’t live without? Definitely not. And if all of this is true, Samsung may need to rethink  their marketing strategy. Sure, it’s not all bad, but stunts like this are not only ineffective, but also embarrassing for the company and Android itself. Most of the people walking into the Apple store that day either had no clue what these protesters were talking about, or didn’t care, because obviously Samsung’s products didn’t divert them from the Apple store the first time. While a commercial or two may be fine, Samsung is crossing the line with a full protesting team that is doing exactly what Apple wants in the first place: generating press. If Apple products aren’t good, why would Samsung attack them? Cupertino couldn’t be more pleased.

 Source: Android and Me

5 Replies to “Samsung Protesters Promote “WAKE UP” Campaign Outside Apple Store, Only To Generate More Press For The Tech Giant”

  1. It that kind of like apple paying people to bash the competition and write false positive reviews about their products. Its about time this message is coming out. The sheeple need to wake up. Stop buying every useless brick they make, and force them to produce a quality product that doesn’t freeze several times/day. Besides, I am sure everyone going to the store had to be there for warranty work. That’s the only reason I could stomach going in there after that craptastic turd the 4 was. 7 exchanges in 1 year, and 4 times for my gf’s 3gs. I shot the 4 with a 45 when I got my SGS2(still flawless).

  2. I find Samsung’s relentless persuit of Apple really degrading. They are an electronics giant who makes parts for Apple. Surely they can make products that better Apple’s if they wanted to. It seems that they lack innovation and marketing skills rather than the technological edge.
    I, as a consumer, find this sort of advertising insulting. Make your products speak for themselves and don’t compare them to others.

  3. Really? You’re siding with Samsung on this one? are you realising what you are saying? Did you see the photos of the mob? There was no Samsung branding, only black signs with “Wake up.” in white! This doesn’t help its branding or androids! The Mac vs PC ads, although going on the offensive, were funny and pointed out what Macs do better than PCs (in their opinion). What does this campaign do? tell people to wake up? wow… effective communication there…

    Also, Mac vs PC ads, didn’t involve “disrupting” the business of its competitor, it was a TV ad strictly… so your comparison doesn’t even work.

  4. “… the general public does need to Wake UP and realize Android has come a long way ”

    So their advertising campaign is basically “we used to suck, but we suck less now, so please buy our products?”

    I’m sold. Here’s my credit card.

  5. Going to have to side with Samsung on this.. At least they are marketing not only their products but their brand as well.. and the general public does need to Wake UP and realize Android has come a long way and keeps growing with every new phone release.. Good for Samsung.. Even Apple used these same tactics w/ their Mac vs PC campaigns.. Putting their brand next to Apple’s in commercials and campaigns will get the “regular” public to put Samsung on the same level as Apple as far as product categories go.

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