One of the great things about Android is how it’s becoming a relevant player in emerging markets. Gone are the days where folks in rural countries, globally, can’t get smartphones. In fact, in emerging markets, smartphones are quickly becoming the goto way to get access to the internet, email and social networking, over the use of an actual computer.
While much of the country is developed and prospering, a lot of consumers in South Africa don’t use credit cards. This becomes a challenge for those with smartphones that want to purchase apps. That’s why Samsung has introduced SMS billing to download apps from the Samsung App Store.
More after the break
Even though Samsung has stayed out of the app market in the United States, internationally they have an app store that carries many of the top and favorite Android apps.
Until now, the only way to purchase from the Samsung App store was via a credit card,” said Deon Liebenberg, MD of Samsung South Africa. “However, given the diversity of our country, in some instances this has prevented some consumers from purchasing relevant content on the store. This has now changed, allowing consumers to purchase content easily and conveniently using a preferred method of payment.”
SMS billing can be utilized by both post paid and prepaid customers. Prepaid customers simply add money to their cell phone accounts for the purpose of text overages, downloading ring tones and SMS content, like paying for apps.
“We are always looking for ways to make relevant content and applications more accessible and this is just another example of our commitment to doing just that,” added Liebenberg.
The new SMS billing is available for all Samsung Android devices in South Africa. It’s offered with carrier partners MTN, Vodacom and C-Cell.