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Samsung’s Tim Wagner Keynotes ITExpo Plays It SAFE

Samsung Mobile VP/GM Tim Wagner On Stage at IT Expo East 2012 photo: TDG

Samsung Vice President and General Manager Tim Wagner took the stage for an opening day kick off right after Sprint’s VP of Business/Enterprise Padget Alves.

Wagner was very excited about the upcoming launch of the Samsung Galaxy Note. We got to see the same 45 second teaser for Samsung’s Superbowl Ad. The 90 second ad will play during the fourth quarter of this Sunday’s Super Bowl, unfortunately for Wagner and a handful of Dallas based Samsung executives they will be on a plane to Korea when the commercial actually plays.

Wagner was here at the ITExpo today to touch on Samsung’s new Samsung Approved For Enterprise or SAFE program.  Wagner, like many of us, is a huge Android evangelist and what Samsung executive wouldn’t be after the success of the Samsung Galaxy line.  The purpose of SAFE is to make devices ready for enterprise at all levels and price points.

More after the break

Samsung's SAFE program on all four carriers photo: (IT EXPO 2012) TDG

All of the Samsung Galaxy S II devices will be in compliance with Samsung’s SAFE program which is immediately being rolled out to all four carriers. With Samsung’s SAFE program devices are ready for more security intensive applications like healthcare and financial. Without SAFE in place Wagner commented there are other industries already taking to Smart Android devices like hospitality, and education.

The Samsung Galaxy S II across AT&T, Sprint and T-Mobile are all SAFE compliant, including the Samsung Galaxy S II Skyrocket on AT&T’s 4G/LTE network. All of the 2011 issued Samsung Galaxy Tab’s including the 10.1, 8.9, 7.0 plus and 7.7 are also all SAFE compliant.  Also the upcoming Samsung Galaxy Note is SAFE compliant.

Entry level Samsung devices like the Exhibit II 4G (T-Mobile), Illusioin (Verizon) and the Rugby Smart (T-Mobile) are all part of Samsung’s SAFE program, as are the midrange devices the Samsung Captivate Glide (AT&T) and the Samsung Stratosphere (Verizon).

The enterprise market is one of Wagner’s strong points, coming from RIM before joining Samsung in 2010.  Now that Samsung is aggressively targeting the enterprise market with their SAFE program the next thing on Wagner’s agenda is to tackle work/life balance so that he can enjoy his sons baseball games without looking at his device. (good luck with that)

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