In 2009 Foursquare debuted at South By South West (SXSW) in Austin Texas. Foursquare quickly became the king of their category which was location based check-ins. Since then Facebook, Google+, Twitter and other gigantic names have been competing in the category that once ruled by Foursquare.
Since 2009 apps have been battling it out every year to see what app would be the next Foursquare, the next “King of the Apps” at SXSW. Not only that but we’re also watching to see what category the king of the apps comes from.
This year the big app category is going to be “People Discovery”. When Google+ debuted in late June of 2011 they actually had a people discovery tool baked into the app with “nearby”. In the nearby tab you can see who is posting to Google+ from where, which is great to meet new people in your area or wherever you happen to be.
There are two apps that are vying for King of the App in the People Discovery category. The first is Highlights. Highlights is currently iPhone only so right there they are missing out on a huge opportunity with Android users.
More after the break
The other big People Discovery app is Glancee. Glancee is available on Android and iOS devices.
Glancee connects via your Facebook account and imports all your interests from your Facebook profile. From there Glancee matches you up with people that are in your area based on your GPS or location based coordinates.
What makes Glancee so useful though is it takes those people that are nearest to you and their interests and matches them based on your interest. So when you open your Glancee app you see who’s around you and a number under their name. That number is how many shared interests you have.
When I installed Glancee it made me rethink some of my interests. For example at one time or another I had liked Mark Zuckerbergs dog, “beast” on Facebook. I remember doing that, he had just gotten the dog and offered a real human insight into him and his girlfriend Priscilla Chan’s life. Beast is a cute dog and all but I don’t want to be paired up in Glancee with people who like Mark Zuckerberg’s dog. I’m not that guy.
Some of the interests I do have like, technology, mobile phones, Android operating system, Android market, radio, etc better define me and the people I’d be looking to connect with. While in New York City this week I was able to meet a friend of a friend from the radio business that I had heard a lot about.
Taylor Wimberly at Androidandme summed Glancee up real; “Glancee provides that digital sixth sense that can intelligently alert you about interesting people you might want to meet.”
My job has me traveling a lot to major cities with lots of people. I was fortunate enough to be in New York where there are a lot of people already using Glancee but if it gets that big SXSW push we’re all expecting Glancee may be the next Foursquare. Undoubtedly, people discovery is the next big app category.