Audi To Feature Nvidia Tegra 3 In Next Generation Infotainment Systems & Instrument Clusters

Automakers are starting to implement more and more digital infotainment systems and digital instrument clusters. Ford, Kia, Mercedes, Cadillac and more are integrating smart phones and smartphone like functionality into their newest cars. In fact Cadillac showed off their new Cue system at CES Unveiled in New York in November and again at CES 2012 in Las Vegas.

Audi has announced that they are preparing a new infotainment system and a new digital instrument cluster. Both of these new systems will be powered by Nvidia’s Tegra 3 processor.  Audi will utilize the Nvidia Tegra 3 processor in all new car models starting in 2013.

More after the break
The Nvidia Tegra 3 processors will be packaged in “Visual Computing Modules” (VCM’s). These VCM’s are mini computers with memory and IO controllers all powered by Tegra 3.

“Audi has long been at the forefront of automotive design, integrating state-of-the-art technology into our vehicles,” said Ricky Hudi, chief executive engineer, electrics/electronics, at Audi. “Our deep relationship with NVIDIA demonstrates how we have consistently stayed ahead of the competition.”

Dan Vivoli, senior vice president at NVIDIA, said, “Audi and NVIDIA are radically narrowing the gap that has existed between consumer electronics and automotive electronics. By leveraging technology from the very latest smart phones and tablets, Audi is leading the market with innovations that enhance safety and make driving more enjoyable.”

The Nvidia Tegra 3 processor is a quad-core processor with an extra fifth core to run background processes. Although Android was at the heart of Nvidia’s CES press event, other case uses, like Audi were highlighted as well.