Millennial Media has published their November 2011 mobile mix report this morning. Android still has a substantial and steady lead at 50% of the smartphone impressions connecting to Millennial Media’s ad network. Millennial Media is the largest independent mobile ad network.
In November’s connected device and smartphone OS mix Android ranked at 50% while iOS devices came in at 30%. RIM came in at 17%. Android dropped six percentage points from the previous report. iOS only picked up two of those points, the other four went to RIM/Blackberry. Windows Phone has still made no significant progress in terms of this research.
Millennial Media’s Mobile Mix report is a great industry snap shot as it shows actual devices touching their network versus other studies that can be gathered by survey, sales, or shipments. Depending where they source their information sales and shipments can be widely skewed at times.
The iPhone is still at the top of Millennial’s top 20 mobile phone list. One thing we found out in a call with Millennial Media today is that all iPhones are grouped together whether it be an iPhone 3G, 4, 4S etc. Also we found out that the Samsung Galaxy S II is grouped in with the Samsung Galaxy S.
The Motorola Droid X, HTC Evo, and LG Optimus rounded out the top 5 mobile phones last month.
Samsung moved back up to second place in Millennial Media’s manufacturer rankings. HTC held the number two spot last month. HTC bounced down to the fourth position with RIM moving up one notch. Motorola held steady at fifth.
Millennial Media provides complete turnkey app monetization via their mobile ad platform. They specialize in catering to developers of all operating systems, and sizes. Millennial works with large companies like EA Sports and Glu Mobile and Fred in the shed developers as well
Millennial Media will be on hand at the Android Homecoming event in February to speak to the over 1000 developers that will be in attendance about their different advertising solutions. Millennial publishes two reports each month, this Mobile Mix report and another the S.M.A.R.T report which shows trends in advertising using their platform.