Traffic to Google’s new social network Google+ had dropped in half over the last 21 weeks. Google+, which is just six months old now, was off to a wildfire start among tech savvy folks, Google/Android loyalists and early adopters. As the weeks went on Google+ traffic started to fall.
According to the LA Times that fall has amounted to about half the traffic Google+ saw over the summer.
Phonearena.com is reporting that, according to research firm Hitwise, Google+ had a huge week back in November with the seven day period ending Novemner 12th. While Google+ was ramping up it saw traffic peak at 15 million per week, now though, it’s averaging 6.8 million.
More after the break
Google has resorted to the Muppets to help revive the site. The Muppets are a huge hit in theaters right now with their fist new feature film in decades. Google is hoping that the Muppets commercial for Google+ where they sing the Queen/David Bowie “Under Pressure”, can help drive traffic back to Google+.
Google+ isn’t Google’s first foray into social media. A little over a year ago they tried to do a Twitter like service called Google Buzz, which didn’t see that much adoption. Their other trip through social media was Orkut which featured many “Myspace” like features however that service only took off in Brazil.
Google+ looked like it had promise but so far as early adopters have tried to encourage their Facebook loyalist friends to switch, people have found that they couldn’t leave Facebook. In fact, even as the six month mark approaches for Google+, Facebook is still the number one used social media app on Google’s own Android platform. In fact Google+ isn’t even in the top 5.