Millennial Media has announced the appointment of Robert Woolfrey as the Managing Director of their new offices in Singapore. Woolfrey will immediately begin establishing a presence in South East Asia and aggressively hiring. The South East Asian markets are some of the fastest growing mobile markets on both the developer and advertiser side. As the largest independent mobile ad network, Millennial Media is poised to attract and start new relationships on both sides.
More after the break
Millennial Media offers developers of any experience level the opportunity to run and earn money off highly creative, well produced rich media ads which include video ads, and even games within games or apps that are ads in themselves. Millennial has relationships with all the top brands from cars to electronics to movie studios providing content that isn’t obtrusive to the end user.
Woolfrey sees the great opportunity available to Millennial Media, advertisers and developers in South East Asia.
“Millennial Media is the leading independent mobile advertising platform in the United States and Europe; and will now bring that same premium strategy to Southeast Asia.” said Robert Woolfrey, Managing Director, Southeast Asia. “Gartner forecasts that the mobile advertising industry in Asia Pacific will grow from $1.6 billion USD to $6.9B in 2015 and Millennial will be in the prime position to capitalize on that growth with our premium offering for brands and agencies.”
Paul Palmeri, CEO of Millennial Media, and one of the most experienced executives in the industry having started with Verizon and Vcast when it was just wallpapers and ring tones, added
“Millennial Media brings a reputation for quickly generating scale, and delivering strong results for clients when entering new markets,” Palmieri went on to say “We are excited to apply that expertise as we deploy premium solutions at the high end of the mobile ad market in Southeast Asia”
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