I don’t think I’ve ever met anyone who hasn’t owned or currently owned a Sony product. Whether it be a walkman back in the 80’s or 90’s or a television or a PS3, Sony has been a firm innovator in technology. Sony Ericsson however seems to be struggling as a competitor in the Android OS in the United States.
Sony Ericsson CEO Bert Nordberg sat down with the Wall Street Journal recently for an interview. The interview brought out some really important thoughts. The first being, that Nordberg said they underestimated the impact that the iPhone would have on mobile devices.
More after the break
Sony Ericsson has released some great and innovative Android products, like the Sony Xperia Play, the first PlayStation certified phone. It seems to have struggled to gain mass popularity though. US consumers were hoping for an Android device that would play legacy PlayStation one and PlayStation two video games. For now to do that you need an emulator.
The Wall Street Journal asked Nordberg about the adoption of dual core processors and next generation wireless technology like 4G/LTE and WiMax to which Nordberg said:
“We are quite careful throwing ourselves into new technology, simply because there is no guarantee that consumers will buy, just because we develop it,”
Sony Ericsson does have an HSPA+ device. The Sony Xperia Play that was released recently for AT&T, is a 4G device utilizing HSPA+ technology. Of course in Europe and Asia, where Sony Ericsson has been a decent sized player, HSPA+ is still considered 3G.
One thing Nordberg did do was affirm their Android strategy saying: At this point I wouldn’t feel comfortable investing in a platform that isn’t as good as the one that we currently use,” Nordberg said. “Therefore we have remained with Android, but I am quite curious about Windows Phone.”
Sony Ericsson released the Xperia Ray last week in the United States. To get it though you’ll have to pay the off contract price for an unlocked version that can be used on AT&T and T-Mobile.