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Google Music’s “Twist” Revealed

As we said earlier Andy Rubin was in the hotseat yesterday at AllthingsD’s AsiaD conference.  In addition to All Things Ice Cream Sandwich, Walt Mossberg asked Andy Rubin about Google Music.

Rubin hedged a bit but revealed that they were working on something more than just downloading songs for $.99 an obvious stab at rival Apple’s iTunes service.

The Silicon Alley Insider has fund out from a record industry insider, exactly what Google is working on.  According to SAI, users of Google Music will be able to purchase music from the Google Music store. After the user purchases the song or album they will be able to share the “track” with their friends (possibly on Google+) for a limited amount of listens.

More after the break

There are a lot of social music services that allow sharing of album art and sometimes even “clips” of songs, but never the song in it’s entirety.  We’re thinking that Google is hoping that the record industry will buy into the idea that by sharing full songs in a DRM restricted streaming manor, it will encourage more downloads.

SAI’s record industry insider also revealed that Google Music will be a straight download store vs a subscription model like Spotify or Rhapsody.  It’s also being reported that Google will be paying huge licensing fees similar to what Spotify pays, in up front advances to the large record companies. Unfortunately the smaller indie labels are being left out of the food chain.

Currently Google Music allows users to upload their music to a “locker” in the cloud to be played back on connected devices.  It’s believed that Google Music will allow you to pin songs to the mobile device and listen to them without an internet connection.

source: SAI

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