C Spire – the rebranding of Cellular South – Personalized with Infinite Data?


Yesterday Cellular South announced they were changing their name to C Spire.  Founded in 1988 Cellular South is the largest privately held wireless company in the United States with service in 5 southern states. On Monday, September 26th they will officially become C Spire.  C Spire aims to offer “personalized wireless services tailored to each individual customer.”  They aim to do so through a number of services and programs.
“We have entered a new era in wireless – an era centered on broadband networks, mobile computing devices and now personalized services. Completing calls is only a small part of what we deliver our customers,” said Hu Meena, president and CEO of C Spire. “Since 1988, our main focus has been on providing exceptional service for our customers and their wireless needs. Those needs have changed dramatically and will do so at an even more rapid pace in the future. In the new era of wireless, given our continued focus on the customer, we have been inspired to sharpen our vision for delivering the best possible experience in wireless and look forward to doing just that under the C Spire brand.”

INFINITE DATA: Exactly the same as Unlimited data everywhere else?

C Spire stated that they were going to be announcing Infinite Data which was explained as never-ending river of bytes;  “Unlimited data has gotten such a bad name so we could think of only one word, infinite.” said CEO Hu Meena.  Our own Kyle (thedroidguy) asked what the definition of infinite was and the original answer followed what was stated in the press release:
“In addition to C Spire’s personalized wireless services, another important part of the wireless equation is to provide plans that also allow users to get more out of their devices by eliminating the guesswork and limitations surrounding data usage,” Hankins said.
Personalized Plans with infinite Data: With personalized options built around customers’ wireless needs, C Spire offers a variety of individual, family and business voice and data plans that give users the freedom and flexibility to use their phone how they want and when they want. C Spire understands that when customers have to measure and limit their data, they aren’t getting the optimal experience with their wireless provider. That’s why the company is  introducing Individual and Family Choice Plans that offer customers the ultimate in choice and flexibility, and access to infinite data.
After the question was answered – Mr Meena was quickly told to restate the comment – saying this (I am paraphrasing) –
“The infinite data is for texting, SMS, and web access but not for streaming data”
When this was first stated there was an uncomfortable silence as both Hu and Kyle were wondering if the obligatory follow-up question would be heard – “SO INFINITE IS REALLY JUST UNLIMITED?” We all heard it even without TheDroidGuy’s line still being open.
*Before the conference call had even been ended I had already sent an email to the three press contacts listed on the invitation to the conference call. The moment the call was terminated I was calling to try to get clarification about the ACTUAL meaning of INFINITE.  I will be following up tomorrow.* (editors note)

The convergence of services, programs and, services is intended to create this personalized service.  Below you will find the different aspects of the new programs:

SCOUT: C Spire is creating an optimum, personalized app experience not available at any other wireless carrier. The company is providing our customers, and others interested in personalizing their app experience, unprecedented access to the best and most relevant apps specifically for them. C Spire gets to know each customer in a more intimate way and give them app recommendations that fit who they are.
PERCS: C Spire personalizes the wireless experience through a one-of-a-kind Percs program, which gives customers and non-customers rewards just for the things they do with us. Current and prospective C Spire customers will get “percs” for things like sharing their views on our community social forum, joining our Scout program, and for being a loyal customer.
Social Media Integration: As a wireless communications provider in the social networking space, C Spire integrates into customers’ lives. In order to personalize each customer’s interaction with C Spire on social networking sites like Facebook and Twitter, C Spire has developed programs that directly interact with customers on a personal level, including personalized app recommendations, daily prizes and gaming, insider information, the unique ability to share with friends as well as an industry-first customer care live chat.
CIRCLE:Delivering a truly personalized wireless experience requires understanding what customers want and need. In order to gain that understanding and knowledge, C Spire is engaging its customers in a two-way conversation and listening to what they have to say through online panels, focus groups, user-generated initiatives and more. This gives the company  valuable information and tools needed to create unique experiences for its customers, who will help shape the future of their experiences. C Spire’s close relationship with its customers, through Circle, is how we’re delivering the right services and information to the right customer at the right time – that’s personalization.
PULSE:C Spire is on a mission to get to know our customers and understand their likes, dislikes, wireless wants and needs. To achieve this closeness with our customers, C Spire has developed a series of proprietary systems that enable us to discover new ways to interact and give customers a personalized wireless experience. Pulse is “the brains” behind the company’s ability to provide its customers with a truly unique experience at nearly every point of brand  engagement. Customers will find that discovering and managing apps and digital content, social platforms integration, the service experience in stores, customer care online, sharing with and influencing others and determining the direction of future C Spire experiences all will be uniquely personal. And, everything will work much better together. All of this will be done in an industry-first fashion, with customers being in complete control of if and when they want to share information and how it will be used to drive their own personal experiences.
Converged Services: C Spire is not just a wireless service company. It is a multi-media technology provider that is seamlessly connecting all of our customers’ devices for an optimum, converged experience. The company’s Converged Services connects consumer electronic devices to easily access and share media content. With C Spire, customers will be able to control a variety of devices wirelessly, including computers, TVs, DVRs, digital cameras and even cars and refrigerators in the near future – creating the total multi-screen experience.

“Households today are filled with a variety of advanced electronic devices that work great on their own, but can’t talk to each other,” Hankins said. “Our customers want seamless device integration so everything works better together. That is C Spire’s Converged Services.”

State-of-the-Art Website: C Spire’s new website (cspire.com), which is like nothing else in the industry, o ers a personalized experienced specific to each individual customer. The interactive and colorful site features an app-like experience that is home to several of C Spire’s personalized services offered to its current customers and future customers. Specifically, C Spire’s Genie tool follows each customer as they journey throughout the site and seamlessly injects personalization into each user’s unique experience with cspire.com.

Press Release