Although they are only the 4th largest carrier in the United States T-Mobile USA, has been on the cutting edge of mobile innovation, time and time again. For instance T-Mobile was the carrier to bet on Andy Rubin’s first project, the Danger Hiptop, better known as the T-Mobile sidekick. Not only did they take a gamble but it paid off 10 fold when celebrities around the country started using the Sidekick, taking photos with the sidekick and even singing and rapping about the sidekick.
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T-Mobile was also an early adopter of phones by HTC. Although running Windows Mobile at the time, HTC’s handsets grazed T-Mobile’s shelves and it again paid off for T-Mobile and HTC.
If you want to go even further back, VoiceStream, a company that folded into T-Mobile, was the first to carry the Handspring Treo devices. These monochrome devices looked like oversized clamshell phones and featured Palm OS. Sure everyone else eventually started carrying the Treo but VoiceStream was first.
Naturally when Andy Rubin had another idea, this time working with Google, T-Mobile welcomed the G1 with open arms. The G1 was designed by Google, manufactured by HTC and sold by T-Mobile. It was the device that started it all. Fast forward to 2011 and T-Mobile has been beaten out by Verizon and Sprint however their 16% of the market share is just about double that of AT&T’s.
Considering the downturn T-Mobile has taken since the takeover was announced, holding steady ground at 16% is still great. Verizon has a much larger customer base and more marketing power which put them at a whopping 41.05%