The developers at HalfBrick Studios, the Australian team behind Fruit Ninja, have been working on expanding their brand presence to give that “everywhere” feeling you see with Rovio Mobile’s Angry Birds. In fact Half Brick licensed Fruit Ninja t-shirts can even be found in Hot Topic stores across the country, right next to the Angry Birds T-Shirts.
Now, Half Brick and Fun Chat have announced a unique partnership where you can theme your Fun Chat Chat Bubbles, backgrounds and avatars using your favorite fruit slices from the game Fruit Ninja. You can even make your avatar the famous Fruit Ninja Sensei.
More after the break
These awesome themed enhancement will only set you back a little bit of FunGold which you can buy or earn by playing games on Funchat.
“Fruit Ninja is one of the overall best-selling paid apps on the market, and has quickly created a legacy in the mobile gaming community with over 35 million downloads to date,” said Adam Lavine, CEO of FunMobility. “The FunChat and Fruit Ninja brand partnership allows our users to cross connect their love of the globally popular Fruit Ninja game and its characters, and blend them into their visual chatting and HTML5 multiplayer gaming experience on FunChat which creates new awareness, distribution and revenue opportunities for both companies.”
Shainiel Deo, CEO and founder of Halfbrick Studios stated, “We view the integration of the Fruit Ninja content into the FunChat app as another brand extension and place where our fans can interact and communicate with Fruit Ninja-themed chat bubbles and avatars in a playful, fun way.”
Lavine also took this time to announce some preliminary metrics. Since FunChat’s debut last month they’ve already seen 2.5 million messages sent. Users are spending an average of an hour in app and over 30 million FunGold coins have been awarded.
FunMobility, got their start in the ring-tone and content business with Verizon Wireless’ V-Cast platform.