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T-Mobile Adds Trivia Contest To Retention Arsenal

Typically when a huge merger is announced there is a lot of talk, commotion, and running for the hills at the beginning of the rumors and at the end, while closing the deal. That was the course when Verizon acquired Alltel and Sprint acquired Nextel.  Fast forward just a couple of years and the way news is constantly fed, almost intravenously through mobile devices and the internet and the AT&T/T-Mobile stories won’t die down to a simmer.  What this means is that T-Mobile stores across the country are for the most part empty.

More after the break!!

According to one of our T-Mobile in-store sources, three times as many people come into the store each day and ask “Are you AT&T yet”, “Do you have the iPhone yet” and “When am I going to be billed by AT&T” than they do to actually buy phones.  That’s no fault on T-Mobile devices.  The HTC Sensation 4G, The Sidekick 4G, The G-Slate and the Samsung Exhibition 4G are all devices that are priced right, faster than most (except Verizon) and feature packed.

Just how bad is it? One of our higher up T-Mobile sources said that this year for Father’s Day, T-Mobile opted not to do a “free phones” promotion because they were concerned that it still wouldn’t drum up a good amount of business.  Our in-store T-Mobile source referenced earlier in this story said that last year his store did over 120 activations on Father’s day.  His store this year did 26 activations and under 20 of those were with the free data.

What consumers just aren’t comprehending is the fact that they are perfectly safe to go ahead and get a new 2 year T-Mobile agreement.  If they do get a new 2 year agreement, when and if T-Mobile merges into AT&T the customer will then be grandfathered into the terms of their T-Mobile agreement.  At the end of the agreement they will have the option to re-up under one of AT&T’s available plans at that time or change carriers.  These are the exact same options afforded a customer on any carrier at the end of their contract.  At the rate in which plans change it’s a rarity that the same plan is available 2 years later on any carrier period.

Nevertheless the innovators at T-Mobile are continuing to rollout new “added value” services to not just attract new customers, but to get the old customers to stick around.  T-Mobile recently announced a deal of the day program similar to Groupon. They also announced earlier this week a 4G trivia contest worth $4,000 dollars a day (4 G’s).

T-Mobile’s 4G Pay Day promotion is actually quite clever.

The T-Mobile 4G Pay Day is an interactive trivia game. Customers are allowed to play up to three games per day and the object of the game is to correctly answer the most consecutive questions per hour. The person with the most consecutive correct hours that day wins $4000 (4G’s) and is eligible to be the top winner for the week which could yield an Audi Q5 vehicle.

“T-Mobile customers continue to be some of the most active gamers and SMS users among any wireless carrier, and it is only natural to provide fun experiences to our customers aligning with their interests by creating a free trivia game with opportunities to win great prizes,” said Brad Duea, senior vice president of Value Added Services, T-Mobile USA. “This mobile trivia game is also a chance for us to celebrate our 4G network leadership as America’s Largest 4G NetworkTM.”

How T-Mobile’s 4G PayDay mobile trivia game works:

  • T-Mobile customers can text START to 4444 to review and accept the game rules and participate in the 4G PayDay mobile trivia contest. The game will consist of multiple-choice trivia questions delivered via text message.
  • The goal of the game is to correctly answer the most consecutive questions within an hour.
  • If players get stuck, they can choose to get a HINT to narrow their choices, or to SKIP that question to continue their winning streak and get a different question. (Both options are limited to three per game and cost $1.00 each plus tax).
  • The game ends with one incorrect answer or by reaching the one-hour time limit. Each player can participate in three games per day.
  • The player with the most consecutive correct answers in one game each day will win the daily $4,000 prize. The weekly Audi Q5 vehicle winner is determined by the most consecutive correct answers in a single game for the week. In the event of a tie, the most consecutive answers in the shortest amount of time will be declared the winner.

So what are you waiting for, if you’re a T-Mobile customer, go get to playing!

source: T-Mobile

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