Proctor and Gamble Beauty and Grooming announced earlier this week that they have a new free Android application called “My Beauty Adviser”. The app is a cooperative effort of P&G brands; Clairol, Covergirl, Olay and Pantene, household names in beauty and grooming.
The app was designed by the firm Densebrain who said,
“My Beauty Advisor is a departure from the classic branded content feed; it provides truly relevant information to consumers in an easy to consume way that really connects with their needs,” says Jonathan Glanz, Founder and Technical Director for Densebrain, Inc.
A browsing feature allows users to easily discover and learn about products, read and write reviews, and ultimately establish their ideal regimen among the cosmetic, skin and hair care categories. Users can explore by product line, name or category, by tapping through each page.
Voice and barcode scanning uses advanced technology for instant access to products and content within the application. Voice Scan will direct to magazine articles and help start the product search. Users can also utilize the Barcode Scanner while shopping in retail aisles to instantly access product reviews and related articles.
Get Personalized Advice
My Beauty Adviser acts as a personal, handheld consultant that tailors a beauty recommendation to meet an individual’s needs. Users can complete consultations by answering questions about their skin and hair type, concerns and desired results. Once the consultation is complete, results reveal customized recommendations for products. The more consultations one takes, the more personalized the resulting regimen can be.
Browse a Magazine
My Beauty Adviser Magazine is an educational tool that offers access to exclusive content from top beauty reporters and bloggers. Updated monthly, My Beauty Adviser Magazine can help expand users’ knowledge of skin care, hair care and cosmetics via original articles, video tutorials and trend reports on new products as well as the trustworthy classics. Featured products are searchable within the application for more information, and readers can organically share their favorite articles and products via Facebook in just one tap. Users can be notified when a new issue is available, while an easy-to-navigate archive houses past editions.
Manage Product Selections
While exploring products, browsing a magazine or upon completing a consultation, My Beauty Adviser’s Beauty Bag helps users select products for their own personal, virtual beauty bank. Products can be stored for quick access later from consultation results, searches and articles by simply dragging the product image into the Beauty Bag.
My Beauty Adviser is available in the Android Market.