HTC’S Plans For The Tablet Market

The tablet market had only first started last year with the release of the Apple iPad, since then we have seen many new tablets hit the market including Android based tablets. It is predicted that the tablet market will grow to over 108 million devices by next year which is compared to just the 17.6 million from last year.

Florian Seiche the head of HTC Europe told the Reuters Global Technology Summit, “I really believe that the tablet market is really going to be a big market in the future and this is just the start. In five years’ time, schools will have tablets probably instead of physical notebooks. I think that’s going to be such a massive wave of additional penetration in society… I think we can’t even guess the potential.”

Seiche had also announced that HTC’s first tablet, the Flyer, had made a good first start in terms of sales. “It’s early days but we feel very good about it.”

HTC should benefit from Nokia’s deal that they made with Microsoft to start using their software in smartphones. This will boost Windows’ shares of the smartphone market, according to Seiche.

Microsoft’s mobile platform has been rapidly losing their appeal among consumers who have instead started picking up devices such as iPhones, BlackBerrys and Android phones, which officially became market leader last quarter.

HTC has used Microsoft’s software, although their recent growth has been mainly due to the Android platform.

“Android has had tremendous growth and we believe that this trend is going to continue, definitely,” Seiche had said. “Android’s growth … is going to expand further to Asia and the emerging markets.”

Seiche had also added that they expect HTC to begin rolling out their first mobile phone using near-field communications (NFC) technology for mobile payments within the next year.