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CTIA: Google’s Kyle Keogh On The Mobile Ecosystem & NFC

Tom Cortney (Air 2 Web), Mark Kaplan (GEMStrategy), Kristy Young (ESPN), Kyle Keogh (Google) in panel at CTIA

CTIA 2011 kicked off with pre-event day on Monday March 21, 2011. Today was a day of sessions and tracks. Earlier in the day we reported on the “Mobile Web and Apps World Forum” day kicked off with a keynote by AT&T Interactive’s David L Williams.

Meanwhile on the second floor of the convention center there was a track going called “Mobile Marketing & Promotion” Alex Hall the Chief Marketing Officer & President of America’s for Tigerspike, delivered the keynote.  One of the afternoon sessions entitled “Ecosystem Debate- Is it time to overhaul the system?”.

Four leading mobile industry experts were featured on the panel; Tom Cortney of Air 2 Web, Mark Kaplan of GemStrategy, Kristy Young of ESPN and Kyle Keogh of Google. All four experts and their moderator Adam Guy of Compete Inc. This panel was put together to ponder the question is the mobile marketing ecosystem in the US broken.  At one point Guy asked the panel and then the audience on a scale of 1-10 how were we doing as a country in the mobile ecosystem.  Suprising to some most felt we were at a 5 or below.

More and video after the break

Most of the panelists touched on engagement.  Mark Kaplan focused on why we haven’t embraced SMS more since it’s more readily available to more people.

During the Q&A one of the audience members told the panel he felt that mobile was failing him in customization, in this audience members question and many others the giant “P” word (privacy) came into play.  Thedroidguy than asked Kyle Keogh about the evolution of the ecosystem and where we stood with NFC in regards to Eric Schmidt’s MWC example of buying a pair of pants. Thedroidguy also suggested that privacy has to be about self discipline and how private the end user really wanted to be.

Below is a video of Kyle Keogh of Google’s response to thedroidguy:

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