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Not Even 12 Hours In And Verizon Is Going To Throttle Data

The iPhone went on pre-order status on Verizon Wireless this morning at 3:00am ET.  While most of the world waits bated breath to hear the numbers Verizon does as far as selling the iPhone, we are of course curious about it’s impact on Android.

Most major news sites are predicting that Android will see a significant down tick in sales, at least on Verizon. Others have been trying to push out the message that the Verizon iPhone is no big deal.  In the case of this story it is though.  Although it was the worst kept secret in the mobile industry, Verizon officially announced the iPhone on January 11th.  Since then, and even prior to that, Verizon kept insisting that they’ve done more testing on the iPhone than virtually any other device in their line up. They’ve tested the iPhone in troubled areas like San Fransico and New York City. They’ve insisted over and over again that the iPhone would not significantly affect it’s network performance.

That’s why it’s troubling today to find out that Verizon will be throttling data users for it’s highest consumers.  In a PDF posted on Verizon’s website (which may end up getting pulled down) Verizon outlines plans for throttling down user data.  Even more troubling, Verizon will throttle these high data consumers for not just the current billing cycle but “…may reduce your data througput speeds periodically for the remainder of your then current and immediately following billing cycles”

Read more from the official Verizon Wireless statement after the break

As part of our continuing efforts to provide the best experience to our more than 94 million customers, Verizon Wireless is introducing two new network management practices.
We are implementing optimization and transcoding technologies in our network to transmit data files in a more efficient manner to allow available network capacity to benefit the greatest
number of users.  These techniques include caching less data, using less capacity, and sizing the video more appropriately for the device.  The optimization process is agnostic to the
content itself and to the website that provides it.  While we invest much effort to avoid changing text, image, and video files in the compression process and while any change to the file is
likely to be indiscernible, the optimization process may minimally impact the appearance of the file as displayed on your device. For a further, more detailed explanation of these
techniques, please visit

If you subscribe to a Data Plan or Feature on February 3, 2011 or after, the following applies:
Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers.  To help achieve this, if you use an
extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and
immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand.  Our proactive management of the Verizon Wireless
network is designed to ensure that the remaining 95% of data customers aren’t negatively affected by the inordinate data consumption of just a few users.

Now keep in mind that this takes affect February 3, 2011 (today) according to the Verizon Wireless statement and consumer purchased iPhones won’t even hit their network until next week. Also keep in mind that until February 10th, Android has been the most data consumptive platform on Verizon, so right out of the gate Android users will be penalized by the decision to throttle data.

Read the VerizonWirelessServiceInformation

Source: Verizon via BGR

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