AT&T is partnering with Red Light Management one of the largest artist portfolio management companies in the world to deploy 2D barcode scanning on your Android device that will allow you to scan 2D barcodes at rock stars for your favorite artists. Once the barcode is scanned the user will enjoy free apps, downloads and special offers available onsite at the venue.
So upon hearing about this really cool deal thedroidguy asked AT&T if they be able to deploy the barcodes and scanning interaction at venues marqueed by Verizon Wireless. Verizon Wireless pays for marquee (entire venue and naming) advertising at dozens of venues across the country, the answer to that was Yes.
Red Light Management has a roster of nearly 100 artists including; The Dave Matthews Band, Primus, Tim McGraw, Steel Train, Alicia Keys, OAR, One Republic, Faith Hill, Phish and many many more. For a complete list of Red Light Management Artists click here
Red Light’s Evan Cooper said:
“Our artists are continuously looking for new ways to connect with their fans and get the word out about their latest activities. By using AT&T’s mobile barcode program, we can effectively promote our artists and give fans the opportunity to keep up with their favorite musicians on-the-go.”
AT&T’s Robert Russell Said:
“Our focus of the mobile barcode program is to offer businesses the opportunity to connect directly with their consumers. This is the latest example of the work AT&T is doing to drive the emergence of new categories of devices and applications that are enhanced by wireless network connectivity. We are excited to work with RED LIGHT MANAGEMENT to help them drive awareness of their artists and promote a new way for fans to interact with their favorite bands.”
It’s also been hinted that artists will be able to use the barcode technology for fans to win trips backstage and other cool prizes.
Source: AT&T/Red Light Management