Google’s Admob unit has teamed up with Coca Cola this year to offer more than just great Santa Claus ads. For years Coca Cola has been known for their award winning holiday campaigns, songs that grow in your head, dancing an figure skating bears, Santa in his shop, Rudolph and more have been feature pieces of the Coca Cola holiday campaigns.
This year is no different but it also brings a whole new audience. Coca Cola, through a relationship with Admob, has created a Santa Snowglobe live wallpaper for Android. The wallpaper moves and shows Santa and his snow globes in a very cool snowglobe interactive. Not only does the wallpaper move on it’s own but if you shake your Android device it snows on the screen.
You can access the Coca Cola snowglobe active wallpaper in the Android market but as an added bonus Admob has started a campaign on their partner Android apps where when a game player clicks the ad it goes directly to the Android Market page rather than an information page. This, adding to Coca Cola’s conversions.
Source: Google Ad Blog