MMA CEO Wehrs to Scanbuy As Interim CEO

Scanbuy, a global leader in 2D Barcode technology announced today the exit of CEO Jonathan Bulkeley. Bulkeley had served as CEO since 2006 and is exiting to pursue other endeavors.
Mobile Marketing Association CEO Mike Wehrs will step in to the role of CEO and President at on an interim basis and receive a seat on their board of directors.

Read the full press release:


Mobile Guru Takes Helm of Leading Mobile Barcode Solutions Company

New York, NY – Aug. 9, 2010 – – Scanbuy, Inc. (, the global leader in mobile barcode solutions, announced today that the Board of Directors has appointed Mike Wehrs on an interim basis to assume the responsibilities of Chief Executive Officer and President and to join the Company’s Board of Directors. Mr. Wehrs succeeds Jonathan Bulkeley, who after serving since 2006 resigned to pursue other interests. “The Board is grateful for Jonathan’s vision and leadership of Scanbuy over the last four years. His tenure has been marked with outstanding service. We wish him well in his new endeavors,” said Steve Smith of Masthead Ventures and a Scanbuy board member.

Most recently, Mr. Wehrs served as President and CEO of the Mobile Marketing Association (MMA). In that role, Mr. Wehrs oversaw the association’s day-to-day operations, global expansion and market development promoting the use of mobile marketing worldwide. Prior to the MMA, Mr. Wehrs served as Chief Evangelist and Vice President of Industry Affairs at Nuance Communications, Inc. Prior to Nuance Communications, Mr. Wehrs served as Vice President, Product Management and Global Marketing for Tegic Communications, an AOL company. As the product management visionary for Tegic’s wireless platform and embedded products, and global marketing group leader, he also served as an industry standards and public policy representative within a number of industry bodies. Prior to Tegic Communications, Mr. Wehrs worked for Microsoft Corporation, where he was responsible for driving industry adoption and business development opportunities in support of many of Microsoft’s products. During his tenure at Microsoft, Mr. Wehrs held various senior roles, working on technology and standards, as well as directing market research and product planning for Microsoft’s Windows and Mobile and Embedded Devices divisions. Previously, Mr. Wehrs was Director of New Technology at Samsung Electronics America and Executive Vice President for Orcatron Communications, Ltd. He has also held director positions at Sony Electronics, Inc. and Conner Peripherals, Inc.

“We are thrilled to have Mike take the helm and assist the company during a very exciting time. His wealth of knowledge in the market will be invaluable as the company continues to scale aggressively,” said Bill Carson of Hudson Ventures.

“I am honored to assist Scanbuy through this time of explosive growth in the use of 2D barcodes. The company has significant strengths, potential and world class talent among its employees. Scanbuy delivers essential mobile barcode solutions to a market that is rapidly expanding in both size and opportunity, driven by a growing demand from brands, marketers, retailers and advertisers worldwide as well as the need to do more with today’s mobile medium,” said Wehrs.
About Scanbuy
Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company’s investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit or

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