So Samsung’s first ever Super Bowl Ad just aired in the fourth quarter of the big game. It started out the same way all the ads in the “The Next Big Thing” campaign started out. A bunch of people standing in line at the Apple store waiting for the next big thing.

Then a guy with a Samsung Galaxy Note walks towards the store drawing oohs and ahhs from the crowd waiting.  One of the hipsters yells “Whoa Whoa Whoa what is that” and of course the young man with the Galaxy Note, walks over, hands it to him and says “It’s the Samsung Galaxy Note”.

A few of the iPhone fans in the line start talking about it. One of the guys says “Samsung, Again” and the young asian woman says “I don’t know what I believe in anymore”. Hipster dude playing with the Galaxy Note says ” I know what I believe In”. Then Justin Hawkins from the band The Darkness appears in a pink and white get up, his guitar drops from the sky and he starts singing their song “I Believe in a Thing Called Love”.

More after the break
From there a flashmob with a marching band takes over, the Apple fans kick down the barricades and everyone is in love with the Galaxy Note. The end of the ad shows just one guy waiting for the “next big thing”.

So why does this ad work.

First off it shows the product, it features the product and highlights some of the fundamental things in a good ad, Features, advantages, benefits. As opposed to 2010′s Megan Fox ad for the Motorola DeVour or the even worse, Motorola Xoom ad that tried to play off Apple’s original 1984 SuperBowl ad.

Next, it’s happy and allows you to sing a long, once you learn the words to the song. If Samsung is smart (and Tim Wagner told us there is follow up), they’ll continue running shorter versions of this commercial for months to come.

What do I mean about singing along? These kinds of commercials don’t come around much anymore. But what are the commercials I remember from my childhood (im between 35-40)? Well the same ones most people remember:

- “I’m stuck on Bandaid Because Bandaid is stuck on me”

- “I’d like to buy the world a coke”

- “I’m a pepper you’re a pepper wouldn’t you like to be a pepper too”

An infections song. And now after writing this story and playing the ad over and over again to write the story, “Can’t explain all the feelings you’re making me feel”….

Well Played Samsung.
If you liked the ad, vote for it:

Samsung Mobile USA Facebook

Link: http://facebook.com/samsungmobileusa

How: Give our ad a 5 star rating

When voting starts: As soon as it airs during the 4^th Quarter on Sunday!

When voting ends: Tuesday, February 6^th

Youtube Adblitz

Link: http:/youtube.com/adblitz

How: Give our ad “thumbs up” rating (click the “thumbs up” icon on the ad)

When voting starts: At the END of the 4^th Quarter on Sunday!

When voting ends: Monday, February 13^th

Twitter Ad Scrimmage

Link: http://adscrimmage.twitter.com/

How: Find Samsung’s ad, and simply “VOTE” for the ad

When voting starts: As soon as it airs during the 4^th Quarter on Sunday!

When voting ends: Monday, February 13^th

And here are Motorola’s previous two attempts:

And The Xoom Ad from the 2011 Super Bowl

Mark Zuckerberg's Father, Edward Zuckerberg is now worth more than 60 million dollars photo: SAI

Don’t get me wrong, there’s a lot of money in dentistry I have a good friend who’s an oral surgeon and can support his family and his hobby of racing Ferarri’s. However a 60 million dollar dentist is rare. Especially for a general practicing dentist, not a cosmetic dentist in Beverly Hills.

A 60 million dollar dentist is exactly what Edward Zuckerberg will become after Facebook officially goes public in May. The wondering is over as Facebook filed paperwork to go Public this past week. It typically takes 3-4 months for the SEC to review the paperwork for a company to go public.

The 60 million dollars isn’t coming from son Mark just because he has a good relationship with his father. Mark Zuckerberg’s dad gave his son the start up capital for Facbeook back in 2004.  In exchange Zuck granted his dad 2,000,000 class B shares of Facebook.

The original deal with his father was set to expire after a year however the Facebook board decided that expiring in one year wasn’t fair and in 2009 issued the elder Zuckerberg the 2,000,000 shares. Today, according to Facebook’s S-1 filing, those shares are worth $60,000,000.00

source: SAI

Simon Prakash is leaving Apple for Google photo: SAI

Business Insider is reporting today, by way of Venture Beat, that a high ranking Apple Executive has jumped ship for Google. This comes fresh on the heels of an investigation by the US Justice Department of a non-poaching secret agreement between Apple and Google. It seems that the agreement may have just been violated.

Simon Prakash who served as Apple’s Senior Director of Product Engineering will report to work in Mountain View tomorrow morning instead of his old digs in Cupertino. Prakash served in that Apple position for 8 years. Prior to that he worked for Cielo Communications as director of engineering design validation.

Reports suggest that Prakash will report directly to Google co-founder Sergey Brin who heads up special projects at Google. With his background in product and communications we can’t help but wonder if he will be part of an Android project or something Google is preparing for with the Motorola Mobility acquisition.

Source: SAI

Cyber bullying originated online and was most prevalent on social networking sites like Myspace and Facebook. On those sites someone would start picking on the bullying target and others would flock in and join them. Kids bullied other kids over everything.

Cyber Bullying got so bad that a child’s mother was able to cyber bully another child to suicide over cheerleading, read about that here on Dr. Phil.

More after the break
Cyber Bullying has moved from social media networks, online sites, and email bullying to the mobile phone. One of the biggest problems with the mobile phone is that parents don’t have access to their child’s mobile phone the way they could monitor a social network or have access to the family computer.

“Having lost my loving son to the horrible reality of Suicide, his response to bullying .  I encourage all parents to look hard at solutions as simple as this one from Iconosys.  Their tireless effort and works help us protect our children from the bullies out there that know not what affect they have.  Bullying is a naive effort by other children to find their own identity.  The casualties that result are our problem!  Even if you think your kids are safe, confident, and free from bullying, you should consider this app.”, said Brenda High, founder of Bully Police USA, Inc. “Sometimes it only takes one instance to change a child’s life [and ours] forever”

Iconosys, the creators of great apps like My Max Speed 2.0, Alternative Fuel Finder, Trick or Trackr and Thedroidguy app, have updated their popular Word Bully to Word Bully 2.0.  With the upgrade Iconosys brings these features to their top ranked Cyber Bullying defense app:

·         Word Bully™ provides protection monitoring for approximately 4500 words, acronyms, bulli-cons, phrases, and collections of characters that might be considered profanity, threatening and/or vulgar. The app also allows you to create and manage a custom list of monitored words (e.g.  Acronyms, abbreviations, cultural-isms, and gang-style lingo) that are used. Nearly 1200 more than the previous version.

·         Enable and Disable the Word Bully™ service using the protected access feature of a parental-controlled password.

·         Word Bully™ monitors for inbound and outbound questionable communications and   forwards to the parent’s phone, identifying if it was “sent to” or “sent from” your child.

·         Choose to monitor ALL of the text message communications with certain settable “Black Listed” individuals, such as those people you believe or suspect to be a significant threat, forward those communications to the responsible

·         Choose to ignore specific numbers or add numbers to a “White List”

·         Locate your child anytime with Trick or Tracker®, recently touted by Good Morning America and  Today shows,  child location retrieval service, built right in! (a $4.95 value)

For more info or to download click here.

The briefing details a request by Motorola Mobility to Apple for 2.5% of iPhone sales in exchange for the use of Motorola Mobility’s standard-essential patents that address fundamental 3G connectivity and transmission of data over a cellular network. When German courts ruled that Apple violated Motorola Mobility patents, Apple was forced to stop selling certain products via the German Apple online store.

More after the break
Apple is trying to force Motorola Mobility to show a patent agreement between the Libertyville IL based company and Qualcomm the maker of the SnapDragon chip set, among other things.  Apple contends that the Qualcomm and Motorola agreement is much lower than the 2.5% of iPhone sales that Motorola is requesting from Apple.

In conferring with some patent and intellectual property attorneys, it’s not uncommon practice for one company to have a licensing agreement with another for far less or more than that of another. Also these patents are the fundamental base of smartphone architecture so they should rightfully amount to more.

If the licensing fees are granted Motorola would see $15 for each 16gb iPhone, $17 from each 3gb iPhone and $21 for each 64gb iPhone.

source: Phonearena

Before we get all technical remember we are talking about smartphone units here. Android finished up the year with 48.8% of the worldwid smartphone market share. Sales were estimated at 237.8 million handsets for the year.

Apple finished out 2011 with 93.1 million iPhones shipped at 19.1% of the market. Canalys says Apple shipped 37 million iPhones in Q4 while Android did 81.9 million units. In both cases more than double.

The picture isn’t very good for Microsoft. Their Windows Phone platform, including new Windows 7 devices, mango devices and legacy devices with Windows mobile sold 6.8 million for the year. That puts Samsung Bada devies, Symbian devices and the declining RIM devices in front of Microsoft, despite the fact they’ve spent hundreds of millions in advertising.

Smartphones as a whole rose to 62.7% with over 487 million smartphones sold in 2011

source: Canalys via phonearena

Why would you need this kind of information:

- To monitor how fast you actually drove on a trip
- To monitor how fast you actually drove on the way to work and then recalculating your commute
- To makes sure you stay within the legal limit
- To know if your new driver children are speeding

There are countless reasons that you could use information like this. My Max Speed 2.0 enters all this information into a spreadsheet that you can download as an excel file.  Not only that but within the spreadsheet, on an Android phone, you can tap the speed and it will show you on a map where you were traveling at.

Wayne Irving CEO of Iconosys and father of three teenage children said:”There are hundreds of reasons to run My Max Speed on your smart phone. We expect many will help protect drivers’ rights while others will make the roads safer. For example, our children are more apt to drive slower/safer if they know there is a chance that I will be checking their speed reports,”

More after the break

Here’s a complete list of features:

• The large display shows rate of speed in large format, showing you your highest rate of speed in past five minutes of driving/traveling

• Store rates of speed every five seconds in a spreadsheet format

• Store speed snapshots in five minute segments for evidentiary purposes

• Export speed reports to Excel, Word, Power Point or other software

• Tap on the spreadsheet sheet display in the app on any specific speed instance and get a daytime map

• Send your speed reports to another thru email and or share on Facebook

 Guards Up!™ Features:

• Establish a foundation location from which to set an allowable travel perimeter

• Set an allowable travel perimeter to be notified of violation

• Get notified via SMS text message, when the installed phone has traveled outside this limit

Many MotoActv users have been on forums complaining about battery life. Never fear though an update is here.  The new MotoActv update includes better battery life, a better battery status indicator and the ability to lock the device so others can snoop on your calorie burning efforts.

Here is a full list of what’s included in the update from Motorola after the break:

Longer Battery Life

MOTOACTV’s indoor/outdoor battery life is now better than ever before with up to 9 hours of
uninterrupted workout time outdoors.

Battery Status Bar

Now you can now see how long your battery will last via the handy Status Bar. Just monitor your
percentage and make the most of your workout time!

Workout Screen Lock

Ever activate your Workout Screen through accidental contact? Problem solved. Now you can lock it to
prevent unwanted display activation. Just Double Press the Power key to lock and unlock your workout
screen.

Enhanced Auto-Pause and Auto-Run

Now you can take a break from the action and pause your workout manually, even if Auto-Pause is
enabled. You can also choose between indoor/outdoor Auto-Run options.

Repeat a Planned Workout

You’re now free to repeat a planned workout even if it had been previously started.

Additional Enhancements Include:

• WAHOO BLE HRM Strap support has been added.
• Enhanced syncing planned interval workouts to MOTOACTV.com.
• Workout metrics have been reordered for easier searching.
• Improved WiFi syncing when multiple networks are configured.
• Optimized list of workout metrics so you can search for your favorites easier.
• Pressing the BACK key on any Home screen brings up the watch face.

Source: Motorola via Droid-Life

I showed up in the line with about 50% to go on the Galaxy Tab. I thought I was lucky because I had a fully charged Amzer solar charger so if my tab went down I could just plug it in to the solar chargers USB port and voila.  No dice.  I got a red X over the battery charging indicator and the Galaxy Tab quickly died after that.

More after the break

This iLuv Samsung Galaxy Tab Charging Kit Works With All Models

I thought perhaps, that it was the Amzer charger but when I had my purchases in tow and headed back out to the car, again the device wouldn’t charge.

After pinging Samsung’s PR department they confirmed what I was hoping was just a fluke, the original Samsung Galaxy Tab had a proprietary charging system. They followed suit with the Galaxy Tab 10.1, 8,9, 7,0 Plus and probably the 7.7.

Never fear though, a company we love very much called iLUV makes a charging kit for the Samsung Galaxy Tab 10.1 (the powerbag charges Galaxy Tabs as well).

iLuv’s Galaxy Tab charging kit includes a spare home charger, USB 30 pin connector cable and a car charger that actually works.  Not only that but one thing we love about iLuv is that their full line of accessories are always priced right.

Sure we give them a hard time about being called i-anything but iLuv makes over 100 different products that work with Android including, charging kits, cases, speaker docks, cases and more. They also have a full line of iOS and macbook accessories, which we will spotlight for you as well.

Want one, get it here:

The 5.3″ tablet-phone hybrid goes up for pre-order this Sunday during the Superbow. It will be featured in a 90 second “The Next Big Thing” commercial that will air during the fourth quarter of the Giants vs Patriots Championship Football Game.

The Note is coming out priced right at $299 on a new two year agreement.  If you plan on venturing in to Best Buy Sunday to preorder one you’ll also get the case for the Galaxy Note pictured above. This case will keep your Galaxy Note protected, and still fit in your pocket. The case retails for $29.99

source: Androinica via Phonearena