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Motorola takes a shot at the Apple iPhone 7 in its new ad

Skip The Sevens - Motorola

The #Samsung #GalaxyNote7 is perhaps the most talked about smartphone right now, and not for the good reasons. Overheating issues with the battery have forced Samsung and the relevant authorities to order a recall of the phone. In the meanwhile, Apple released its iPhone 7 flagship duo last week to mixed response from the fans.

Motorola has now decided to take shots at both the companies (sort of) with its new campaign titled “Skip The Sevens”. This is also accompanied by a commercial which shows a bunch of people in a focus group, who are said to be Apple loyalists. It starts off with the moderator gauging their response for Apple’s newly launched flagship. Naturally, they felt a little disappointed that the changes on the iPhone 7 were merely incremental.

The people in the room were then given a demonstration of the Moto Z and the Moto Mods, but the catch was that they were told this was an iPhone prototype. Needless to say, the room was pretty impressed and a little shocked in the end when it was revealed that this wasn’t an iPhone.

While there’s no mention of Samsung anywhere in the video, we think the tagline #SkipTheSevens is hitting two birds with one stone.

Via: Talk Android