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WhatsApp to share phone numbers with Facebook for targeted ads

WhatsApp

#WhatsApp has made some big changes to its privacy policies, which includes the mention of WhatsApp Web, desktop clients and much more. The one that caught our attention, however, is the mention of sharing user phone numbers with #Facebook.

Just so that you’re not alarmed, WhatsApp has made it very clear that this will be done to “track basic metrics about how often people use” their services. In essence, this could mean that you will see more targeted ads on Facebook (and not WhatsApp).

The IM client has also reiterated that messages or numbers will not be shared or sold to third parties. Since the messages are encrypted, Facebook or WhatsApp will not be able to read them.

Those who don’t want to share the data with Facebook can do so by deselecting the box when the updated privacy terms are made available to you. Once the feature goes live, users will have 30 days to make up their mind.

Facebook has been struggling to make WhatsApp profitable ever since it was acquired a couple of years ago. Numerous plans have not gone through for the company and it is hoped that this will change things around somewhat.

Here’s what WhatsApp had to say in its blog post –

“In the future, we will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you.

We do not want you to have a spammy experience; as with all of your messages, you can manage these communications, and we will honor the choices you make.”

Source: WhatsApp Blog

Via: Android Central