Brexit has really hit the companies hard. We recently heard about companies like Samsung, LG and Acer expressing concern about the results of the Brexit vote. We’re now seeing OnePlus offering a word of caution for its fans following the drop in value of the British Pound (GBP) against the Dollar (USD). The company maintains that there are no immediate plans for a price increase, but at the same time, it doesn’t want the customers to feel “blindsided” should that day come.
Frankly, this is far from surprising given the recent turn of events. Stock markets have responded negatively to UK’s exit from the European Union and things might take a while to stabilize. There are still about two years for the UK to put things in place though, so the changes might not be immediate.
Here’s what OnePlus had to say in its statement:
“We’ve always strived to create the best product and deliver them to customers at a reasonable price. However, the worrying downward trend of the GBP may make it difficult to maintain our current pricing structure in the UK. Our margins have always been thin, and our expenses are mainly in USD. This being the case, sudden drops such as the one that the Pound has recently experienced could have a direct impact on our prices.”
“We’re telling you this now because we don’t want you to be blindsided. If you’re thinking of buying, we recommend doing so sooner rather than later. However, if a price change comes to pass, it will not be a decision that we take lightly. We have only had to increase prices once before, when the Euro hit a nine-year low against the dollar at the beginning of 2015, and we did so reluctantly. Currency fluctuations are not your fault, nor our fault; but if we sell at a loss, the simple fact is that there won’t be a OnePlus in the future.”
Source: OnePlus Forums