Unlimited data isn’t a very lucrative offering for carriers. T-Mobile seems to be feeling the punch now as it has mentioned that it will slowly move away from unlimited data plans. It has already made this an unattractive proposition for many by increasing prices once per year for the past two years. The company CFO, Braxton Carter gave out this information while speaking at a conference for Deutsche Bank.
While he didn’t lay out the company’s plans to phase out unlimited plans, it seems like the carrier will make it more unattractive to the users by increasing the prices every year. We must also remember that T-Mobile offers no holds barred data usage to customers of its Binge On video service, where content from YouTube, Netflix and a variety of other providers can be streamed without counting against the monthly data cap.
So it’s clear that the carrier is using up a lot of bandwidth on these services, forcing them to cut down on other unlimited data services. Do you use T-Mobile’s unlimited data offerings? Let us know in the comments below.
Source: Deutsche Bank
Via: The Verge