#WhatsApp has now announced that it will be available completely for free, doing away with the $1 subscription fee that was previously available. WhatsApp had a system in place where the users would receive the first year of usage for free and then the customers would be asked to pay $1 to continue using the service.
Oddly, some users have never really seen this prompt even after multiple years of usage, which indicated that WhatsApp was not too serious about enforcing this on its users.
Here’s what the Facebook owned company had to say on the matter – “Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.”
Here we can see the company rightly acknowledging that the paid model hasn’t quite worked out in its favor. Post one year of service, the users were required to offer their credit or debit card credentials, failing which the service would be terminated. Keeping this in mind, this move will come as welcome news for millions of users around the globe.
Are you a frequent user of WhatsApp? What do you make of this news?
Source: WhatsApp Blog