It was mentioned a few days ago that AT&T would be officially ditching two year contracts starting today (January 8), and right on cue, the carrier has dropped contract options from the devices with phones only available via AT&T Next henceforth.
However, it seems like Sprint has also joined AT&T in squashing contracts as no device on the carrier’s site is available on contract as of now. The writing was pretty much on the wall with a documentation leaking out sometime yesterday, suggesting that the carrier would be ditching the contracts system.
What we didn’t know yesterday was as to when the carrier will officially put an end to contracts, but it’s finally good to know that today is the day. With T-Mobile being the first among the top 4 carriers to rely on installment plans only and Verizon following shortly after, Sprint and AT&T are the last to follow suit.
This was always the way to go for the two carriers as contracts were barely getting any love from the customers. Now with all carriers offering devices (only) on installment plans, it will offer a level playing field for them. We will be particularly curious to see if this will affect T-Mobile’s performance at all as its customer friendly promotions and Equipment Installment plans have been the key ingredients of its success in the industry over the past couple of years.