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Sony stresses on the importance of 2016 for its mobile business

Xperia Z5

It’s no secret that Sony’s mobile business is currently struggling in the industry. This is something that multiple quarterly and annual financial reports have told us over the past few years. The company’s CEO Kaz Hirai has now acknowledged this and mentioned that 2016 is going to be a very important year for #Sony and its mobile business in general.

He even went on to say that the company will need to start entertaining “alternative options” if it cannot break-even in terms of profits. Essentially, Hirai is stressing on the success of the Xperia flagships that will be released in 2016. This year, we saw the release of the Xperia Z3+ and the specs heavy Xperia Z5 Premium along with the Xperia Z5 and the Xperia Z5 Compact.

Here’s the entirety of the CEO’s statement –

“We will continue with the business as long as we are on track with the scenario of breaking even next year onwards. Otherwise, we haven’t eliminated the consideration of alternative options.

“I do have a feeling that a turnaround in our electronics business has shown progress. The result of three years of restructuring are starting to show. But we still need to carry out restructuring in smartphones.”

Source: Reuters

Via: Xperia Blog