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BlackBerry could exit mobile business if the Priv fails to succeed

BlackBerry Priv

There’s enough buzz and anticipation from the #BlackBerryPriv smartphone. The company’s CEO John Chen has now announced that this might be BlackBerry’s last attempt at a smartphone if it doesn’t get the market response that they’re expecting. The company apparently wants to sell 5 million smartphones in one year to bring itself back to profitability.

Since the company barely has any other devices in the pipeline, the onus is on the Priv to carry a bulk of that load. While it’s hard to speculate if the company will actually manage to live up to these expectations, it’s good to see that BlackBerry has actually laid out a plan to follow.

The Priv is the company’s first Android powered smartphone and has leaked on numerous occasions before, while the CEO himself demonstrated the functioning of the handset (rather poorly).

It is said that BlackBerry will be more closely involved with carriers this time around, which could be crucial for the success of the smartphone. The smartphone is said to be packing a Quad HD display on board, a Snapdragon 808 hexa core chipset and an 18-megapixel rear camera.

Via: The Verge