Since its launch back in September, Android Pay has been getting more traction from users, merchants, and credit card companies. Currently, there is no Loyalty Rewards program, but Google is looking to change that.
At the Money 20/20 conference in Las Vegas, Sridhar Ramaswamy, Google’s SVP of ads and commerce, announced several stats for the payments platform and some new features coming soon as well. First, millions of people have signed up for Android Pay, and more than 60% of them had not been using Google Wallet.
However, coming soon is a Loyalty Reward program. Google is looking to have their first partner be Coke, as there are 20,000 NFC-enabled Coke machines in the wild. Because many of those people likely have Coke’s “Coke Rewards” program, they would presumably like to get points easier than typing in a code. And while Coke will be the first, Google is looking to expand that program with other merchants.
To speed up the adoption of Android Pay, Google will be talking to three of the big four carriers (Verizon, AT&T and T-Mobile) to help their store employees promote Android Pay. Google is also talking to their card partners, American Express, MasterCard and Visa, and various banks to promote Android Pay as well.
Since Google is looking to start a Loyalty Rewards program with merchants, no doubt other payments companies will follow. Do you use Android Pay or any other mobile payments option?