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HTC goes on the defensive on the One M9, will release a new device in October

Cher Wang - HTC

At this point, it’s no secret that HTC is struggling to make an impact with the One M9 smartphone. Although it has released the One M9+ and the E9+ since then, they have failed to keep themselves from going into a slump.

The CEO of the company, Cher Wang has now acknowledged the poor sales of the One M9 flagship and has promised to turn the tables with a new device that will reportedly launch in October this year. This comes after the company’s share prices fell to a 12 year low of NT$98 earlier today which is roughly around $3.

She didn’t mention if the smartphone would be a high end offering or just a midrange device for the highly demanding Asian markets, but it’s good to see that the company has some plan in mind to get out of this rut. Part of the problem behind the poor showing of the One M9 was the company’s sheer lack of innovation.

This is in contrast to Samsung, which managed to completely turn itself around and develop the Galaxy S6 and the Galaxy S6 Edge which have won widespread acclaim so far and brought them back into relevancy after last year’s disappointing showing. Perhaps HTC will look to compete with Samsung’s Galaxy Note 5 flagship which will launch in September this year.

Source: Taipei Times

Via: 9to5Google