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HTC saw 40% revenue decline in April 2015

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According to a new report, HTC had a below average April 2015 with its sales seeing a decline of 40% compared to the same period last year. The company made NT$22.07 billion ($719.24 million) in the April 2014, while this year, the Taiwanese manufacturer only managed to garner NT$13.54 billion ($439.95 million), which is a steep drop in revenues.

It is being said that the lack of sales of the One M9 flagship was the primary reason for this sales decline, which is understandable and expected given the initial fan reactions from the company’s flagship. The company has no other device to blame at the moment, so this revenue fall can only be blamed on the lack of popularity of the One M9 flagship.

Another theory floating around is that the Snapdragon 810 SoC running on the smartphone is the reason why HTC is failing to market the device as it pleases. We’ve seen several reports in the media about the processor heating up on the One M9, so it could have easily been a factor.

Whatever the case, HTC will have to get back on track quick as it cannot afford to lose more revenues in 2015. It barely managed to survive in 2013 and 2014, so another failure could be the final nail in the coffin for the company.

Source: Taipei Times

Via: G For Games