,

Snapchat will soon bring News to the app

Snapchat

A report mentions that CNN’s political correspondent, Peter Hamby is joining Snapchat as the Head of News, indicating that the app could get a new feature over the coming weeks. Hamby is expected to continue with CNN until 2016, but will reportedly offer his insight to the Snapchat team until then.

Hamby is pretty excited about his new endeavor and expressed his enthusiasm in an interview: “Snapchat is one of the most exciting young companies in the world. They have a big and growing audience, and we’ve seen Discover is a huge success. Their live stories around big events, around places both here and abroad, the potential to take users to new places — we can see some application of that with news.”

Until now, Snapchat has remained tight lipped about this new feature, but it’s quite evident that much like the recently launched ‘Discover’ feature, ‘News’ too will play a crucial role in engaging further with the users. This will mark a massive transformation for an app which was predominantly marketed as an image sharing service.

Source: Politico

Via: The Verge