It’s Mobile World Congress this week, and between all the new device announcements, Google’s Sundar Pichai has confirmed that Google is indeed working on a cellular network.
According to Sundar Pichai, Google’s wireless service will be a “white label” MVNO network. This means that while Google will carry and/or sell devices, but they will not be building their own network, much like Boost Mobile.
However, the service will not compete head to head against other carriers like AT&T and Verizon and will instead be like the Nexus program, with creating a new way to make Wifi and Cellular services integrate with each other in a “seamless” fashion.
As to pricing of the service, Pichai said “It’s a bit different from this”, meaning that the service might not be standalone. The idea of the service will be to supplement WiFi with LTE, with no interruptions when switching between the two technologies.
Google is going to “experiment” along this philosophy and see how both consumers and major carriers adopt this idea. More details will be revealed in the next few months, presumably at Google I/O in late May.