In the midst of RadioShack filing for Chapter 11 bankruptcy, Sprint and RadioShack have announced a deal where they will share 1,750 co-branded stores across the country. The co-branded stores “will exclusively sell mobile devices across Sprint’s brand portfolio as well as RadioShack products, services and accessories.”
“Under the terms of the new agreement, Sprint would effectively operate a store within a RadioShack store, occupying approximately one third of the retail space of each location. Sprint employees will sell mobile devices and plans on all Sprint brands including Boost and Virgin Mobile. The stores will be co-branded with Sprint being the primary brand on storefronts and in marketing materials.”
Sprint currently has 1,100 stores across the US, so this deal will more than double their existing retail space. A good question is though, when was the last time you walked into a RadioShack?