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Sony could be looking to exit the smartphone market

Sony Logo

A new report suggests that Japanese manufacturer Sony might have finally reached its tipping point with regards to the losses incurred in the mobile market and might actually decide to sell off its smartphone division entirely. It is also possible that Sony will seek refuge of a “strategic partner” to get out of its troubles, although there’s no confirmation of this yet.

Speaking to reporters last week, Sony CEO Kazuo Hirai said – “Electronics in general, along with entertainment and finance, will continue to be an important business. But within that there are some operations that will need to be run with caution–and that might be TV or mobile, for example.”

Sony could be looking at a similar fate as Nokia which recently sold off its smartphone wing to Microsoft and gave up its branding in the process. Sony has been primarily focused on the high end segment, which might be a part of the problem as the midrange and low end segment are equally responsible for churning in revenues for manufacturers. But it might be too late for Sony to turn back.

The company’s Xperia Z4 flagship which is expected to launch in March this year might be its last major smartphone if these reports are any indication. What do you make of Sony’s fortunes? Is there anything the company can do to get out of this rut?

Source: Reuters

Via: Fierce Wireless