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HTC’s Q4 2014 earnings report shows decent profits

HTC One M8

HTC smartphones haven’t exactly been seeing the best of times over the past two years. Although the HTC One (M7) showed some promise, it failed to leave an impact on the market. But fortunately for the Taiwanese manufacturer, things have partially changed since then. Starting with Q2 2014, the company has started to show some profits in its quarterly financial reports. And the company’s fourth quarter results have just been published, showing more profits, thus making it the third consecutive quarter with profits.

The company accrued net profits of NT$470 million ($14.67 million), up from NT$315.3 million ($9.8 million) during the same period in 2013. The company saw an operating profit of NT$180 million ($5.6 million) in the fourth quarter of 2014, which is respectable by the company’s standards.

Although the company is is showing profits, this doesn’t necessarily mean that its sales are flourishing. The manufacturer is still struggling to make an impact on the high end segment, but we expect that to change with the One M9 flagship which is expected to break cover in March. The company’s midrange and budget handsets have also played a big role in the company’s profits over the past few quarters, so we don’t expect this strategy to change in 2015.

Source: The Wall Street Journal

Via: Android and Me