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Sony lowers earnings targets again in anticipation of more losses

Sony Logo - PlayStation Mobile

Sony is clearly not having a good time in the industry despite launching stellar hardware like the Xperia Z3 and a wide variety of devices over the past year or so. But due to the continued dominance of companies like Samsung, LG and even HTC to some extent, the Japanese manufacturer has been struggling to make an impact on the global audience. And while that could change this quarter when the Xperia Z3v launches through America’s largest carrier, the company has reportedly slashed its income targets in successive quarters, bringing bad news for the investors.

Not too long ago, Sony announced a reduction in the launch of midrange devices in the future. So it is fair to assume that a large chunk of these revised numbers are coming from them. This essentially means that the company is going to primarily focus on the high end market with devices like the Xperia Z3 and the Z3 Compact. Bear in mind that this is merely speculation at this point and Sony is yet to make anything public. But given what we’ve seen in the past, it’s not completely unexpected.

Source: The Wall Street Journal

Via: Phone Arena