Sony has been struggling to keep up with the rapidly changing landscape of the mobile industry. And evidence to the fact is the company’s poor showing over the past few quarters despite having stellar devices to sell. Part of the company’s downfall has been the lack of proper consumer awareness, which is where the likes of LG and Samsung shine. And as the company gears up to announce Q3 results tomorrow, it has decided to replace the head of its mobile division.
Kunimasa Suzuki has been at the helm as the CEO of Sony Mobile Communications for quite some time now and will be replaced by Hiroki Totoki who heads the company’s Corporate Planning, Finance and New Business division. Sony will reportedly cut future profit estimations further at tomorrow’s quarterly earnings report, which means that the new CEO will have his work cut out for him.
Frankly, the incumbent CEO couldn’t do a whole lot with the company’s dismal showing as the competition was just too heavy in the market. However, the company’s decision to cut down on midrange devices and focus solely on high end flagships might have had a part to play in this. Will the new CEO change this when he’s at the helm? Only time will tell.
Via: Xperia Blog