Most customers in the U.S. who tried to pre-order the Nexus 6 yesterday might have experienced plenty of trouble in trying to get the handset. And within a matter of few minutes, the device was mentioned as out of inventory and the Play Store listing reflected the changes asking users to check back shortly. While this has been very frustrating for hopeful buyers, there might be a reason for this ordeal.
First and foremost, the Nexus 6 will soon be available through all major carriers of the U.S, which is a first for a Nexus handset. And considering that these carriers will need a significant amount of stock to showcase them in their stores, it is possible that Google reserved only a certain amount for conventional Play Store buyers. Google will undoubtedly re-list the smartphone on the Play Store soon, but it might take a while from now.
The Nexus 6 is also the most expensive smartphone to have come from Google’s sheds, which in turn means that there will be a vast majority of the customers who want to buy the handset on contract through major carriers. So it’s only fair of Google to reserve large quantities of the smartphone for them.
This is just a theory of course and the reasons for yesterday’s pre-order fiasco could be something else, but it seems very likely given that Google is shooting for the big league here. With the previous Nexus smartphones, Google was mostly targeting the developers. But with the company going mainstream this time around, it behooves them to take necessary measures in order to keep the ship afloat.
That being said, we really think the pre-orders could have been handled better by Google. Nexus launches haven’t exactly been smooth as we’ve seen over the past couple of years and it seems like that hasn’t changed this year either.
Source: Mobile Syrup