Sprint has received a lot of flak for its Framily plans and the corresponding commercials that were supposed to market it. And the carrier’s new CEO Marcelo Claure has acknowledged that the company probably missed a trick with the plan while also agreeing that its commercials didn’t do a good job of advertising its true potential to the customers. This plan has now been replaced by a new Family Share Pack which offers double the amount of data cap offered by the previous plan. One caveat with this plan though is the fact that it’s only available to new customers who are switching from another carrier, so existing customers won’t be able to benefit from it.
Speaking more about the company’s marketing think tank, the CEO said – “There wasn’t a compelling value proposition at Sprint. We were marketing a hamster talking to people” which is in reference to the highly criticized commercials aired by the carrier. Sprint is looking to turn things around in the midst of customers trying to abandon the carrier and join rival networks. And while a move like this might help the carrier attract new customers, it barely provides any incentives for existing customers.
You can catch the complete details of the carrier’s new family share plans from the page below.
Via: Phone Arena