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Sony explains why it didn’t go with a 2K display for the Xperia Z3

Sony Xperia Z3 - Z3 Compact

The Xperia Z3 and the Z3 Compact

Director of Xperia Marketing at Sony, Calum MacDougall has defended the company’s decision to not go with a 2K resolution display for the Xperia Z3. We have been quite critical of Sony for not going 2K with its new flagship while the likes of Samsung and LG already have 2K display flagships in the market.

But MacDougall claims that there were multiple reasons for not choosing to take that path, one of which pertains to the battery life of the device. According to him, users would much rather prefer a phone with a better battery backup than something with a marginally improved display pixel density.

He also mentioned that the difference between a 2K display and a standard 1080p panel is not discernible to the human eye. This is a very valid argument, but will the company have the same attitude when a future Sony flagship is launched with a 2K display? Only time will tell.

Here’s MacDougall’s statement in its entirety – “We have made the decision to continue with a Full HD, 1080p screen for the Xperia Z3, although we see in the marketplace some of our competitors bringing in 2K screens. We think of this size of screen, even up to 8-inches, they are relatively small screens and it is very difficult for the human eye to discern the difference between 2K and Full HD.”

Via: Trusted Reviews

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