HTC has issued a brief media statement earlier today speaking about its performance in Q2 2014. And it’s all good news if you’re an investor of the company as HTC has managed to rake in profits of NT$2.26 billion after tax. This is roughly around $75.6 million, which might not be big enough in the long term, but a welcome change nonetheless, considering that the company has posted losses for the past couple of quarters.
A large part of this success is credited to the company’s recent One M8 flagship and the myriad of midrange smartphones that were launched over the last couple of months. HTC has acknowledged that its presence in the midrange segment was severely lacking and addressing that has clearly done wonders for the company. We can now get a sense of where the company is headed as far as future devices are concerned, with primary focus on the midrange segment.
The company is expected to launch more midrange devices in 2014 and there’s that rumored Nexus 9 tablet as well. So could this be the beginning of a financial turnaround for the Taiwanese manufacturer? Only time will tell.