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Google will stop labeling games with in-app purchases as “free”

Google Play Store

In its current form, the Google Play Store categorizes apps based on free or paid. However, what these listings fail to mention is the fact that most of those free apps don’t mention in-app purchases. While they’re free to download, these games usually don’t let the users go along too far in the gameplay without making an in-app purchase. It seems like this has finally hit Google as it will stop listing such apps as “free” in the Play Store.

This comes after EU regulators pushed Google to make these changes. It’s not clear if these changes will take effect globally or just in European countries, but it’s a good move by Google nonetheless. These changes will come into effect by the end of September. Below are the changes that are coming into effect:

  • The word “free” won’t be used at all when it comes to games with IAPs
  • Google will develop guidelines for developers to “prevent direct exhortation to children as defined under EU law”
  • “Time-framed measures to help monitor apparent breaches of EU consumer laws”

Via: Android Authority

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