HTC may have another surprise hit product in its hands as its latest HTC One E8 device seems to catch the attention of the Chinese market. This device which was released earlier this month initially had 2 million reservations. However, reserving a smartphone in China is quite different from actually purchasing it as no payment is made and there is no commitment to buy. Nevertheless, when the device got released it sold 50,000 units in just a span of 15 minutes.
It appears that HTC can beat Xiaomi at its own game by copying its sales techniques. First, enough hype is created regarding the device which will generate a huge demand. Then when the release date arrives only a few units will be made available. This will almost instantly make the device sell out. The next batch of the device to be released will also become successful in terms of sales since those who missed purchasing it the first time around will make sure to get it.
- OS: Android 4.4.2
- Network: 2G (GSM 850 / 900 / 1800 / 1900 – SIM 1 & SIM 2), 3G (HSDPA 850 / 900 / 1900 / 2100), 4G (LTE)
- Display: 5-inch Super LCD3, 1080 x 1920 pixels (441ppi)
- Chipset: Qualcomm MSM8975AC Snapdragon 801
- CPU: Quad-core 2.5 GHz Krait 400
- GPU: Adreno 330
- RAM: 2GB
- Internal Storage: 16GB
- External Storage: microSD up to 128GB
- Connectivity: Wi-Fi 802.11 a/b/g/n, dual-band, Wi-Fi Direct, DLNA, Wi-Fi hotspot, Bluetooth 4.0, microUSB 2.0
- Rear Camera: 13MP
- Front Camera: 5MP
- Battery: Li-Po 2600 mAh
The HTC One E8 is the cheaper version of the company’s current flagship smartphone HTC One M8. One of the most notable differences of the E8 is that it loses the metal body in favor of a polycarbonate shell. This helps reduce the cost in manufacturing the device. While the M8 is available in Metal Grey, Arctic Silver and Amber Gold the E8 is available in Polar White, Electric Crimson, Maldives Blue and Misty Grey.
In terms of display the E8 still uses the same 5-inch Super LCD3, 1080 x 1920 pixel display as that of the M8. This means that consumers will be getting the same display quality as that of the flagship model. The processor, RAM, and internal storage of the E8 is also quite similar to that of the M8 so in performance tests both devices should come out with similar results.
One other difference that the E8 has over the M8 is in its choice of camera. This is where HTC has made a big savings as this model only uses a 13MP snapper.