One of the first location sharing apps to be available on mobile devices is splitting itself into two. We will soon be seeing the messaging app called Swarm which comes with a check-in feature as well as a revamped Foursquare app that will now help users find places.
Why is the company splitting the app? According to the data that they have people usually use the app to either meet new friends or discover new restaurants, bars, and places to go to. Users of the app rarely do both. This is why it makes perfect sense to split the app into two standalone apps.
In an announcement that the company wrote on its blog, it said that “We spend a lot of time talking to people about Foursquare, and we constantly hear they use Foursquare for two things – to keep up and meet up with their friends, and to discover great places. Every month, tens of millions of people open up the app to do each.”
“But, as it turns out, each time you open the app, you almost always do just one of those things. At home, you may be searching for a place for dinner. After dinner, you are probably looking to see what friends nearby are up to. That’s why today, we’re announcing that we’re unbundling these two experiences into two separate apps – Foursquare, and a new app called Swarm.”
This app is used when you want to check-in to certain locations and to check on your nearby friends. The company said that they designed Swarm to try to eliminate the need for people texting their friends “where are you?” and “what you up to later?” The app allows you to quickly know the answers to these two common questions. It will let you know who among your friends are nearby and who among them are ready going to the bar later. It will also allow you to share what you are up to.
Swarm is designed to be faster than the current Foursquare app so users can get the information quickly. It’s going to be released in the coming weeks for the iOS and Android platform which will be followed shortly with the Windows Phone version.
The Foursquare app will also be undergoing some changes. It will now focus more on discovery. The app will allow users to learn about new places and read about the reviews made by other people on these places. This app is expected to be released later this summer.