ZTE has proven that it too can pull off a Xiaomi-style sales record as the company managed to sell 50,000 units of the ZTE Grand S II LTE in less than a minute after it went on sale last Saturday. For the past few months we have been hearing of Xiaomi devices selling out quickly after they had been released and it’s good to know that another Chinese company can do the same.
The ZTE Grand S II LTE sold out its supply in just 58 seconds. This report comes from Tmall a Chinese online mall that caters to customers in China, Hong Kong, Macau, and Taiwan. Several customers are frustrated by the limited number of units of this device that are sold in the market. They claim that the “Hunger Marketing” strategy that has been made popular by Xiaomi is making the stocks sell out quickly. This may be good for the company but in a customer’s point of view it is quite inconvenient since if they want to own the device they would have to get it early. Releasing only 50,000 units of a model in a market of 1 billion people will ultimately create a heavy demand for the device resulting in a fast sell out.
The ZTE Grand S II was first introduced at the CES 2014. This device runs on Android 4.3 Jelly Bean and features a 5.5-inch FHD (1080 x 1920) OGS display protected by Corning Gorilla Glass 3. It uses a Snapdragon 801 quad-core processor with a clock speed of 2.3GHz and uses an Adreno 330 GPU. There’s 2GB of RAM and an ample 16GB of internal storage. Its other features include a 13 mega-pixel rear camera with a Sony sensor, 2 mega-pixel front camera, WLAN, Bluetooth, USB, GPS and 3.5mm audio jack.
This model is an upgrade to the Grand S model that was released last year. It shares several similar specs with the previous model including 13 mega-pixel rear camera, 2 mega-pixel front camera, 16GB of internal storage and 2GB of RAM. The most notable difference in this new model is the use of a more powerful processor and a much higher 3000mAh battery.